Fijian Exporters Impress in Australia
Without the support of the Fijian Government, a small social enterprise would not be able to participate at this trade show.
These were the words of Bula Batiki’s Callum Drummond during the 2018 Fine Food Australia Expo (FFAE) in Melbourne, Australia recently. The Fijian Consulate General and Trade Commission to Australia and New Zealand, through the support from the Ministry of Industry, Trade and Tourism and the Ministry of Agriculture, facilitated the participation of Fijian exporters.
The expo provided an opportunity to promote the “Fijian Made-Buy Fijian” campaign in the Australian market, to an audience of over 27,000 visitors.
Mr Drummond said: “Bula Batiki helps 43 families on the island of Batiki in the Lomaiviti Group to produce and sell virgin coconut oil.
“Our business is eco-friendly and sustainable and is 100 per cent owned by the Batiki community.
“Our participation at this show has been a resounding success.
“We have learnt a great deal and also secured some clients for our products.”
The audience comprised wholesalers, retailers and other traders and buyers of food and beverage products. This is the second consecutive year where Fiji has had representation at the expo.
Consul-General and Trade Commissioner Zarak Khan highlighted that “such events are an integral part of the Fijian Government’s efforts to support our Micro, Small and Medium Enterprise (MSME) exporters.
It gives them a valuable opportunity to secure buyers for their products, learn the best practices like branding, marketing, packaging and labelling, adopted by exhibitors from other countries.
The expo also helped Fijian exporters identify new technology and machinery that they can use to improve efficiencies in their production processes.”
Tomo Zukoshi of Fijiana Cacao/Adi Chocolate said: “This is the first time we are participating at the “Fijian Made-Buy Fijian” booth at FFAE.
“I extend my appreciation to the Fijian Government for their vision in providing support to MSME businesses and facilitating their participation at the expo.
“Through this expo, I have received new orders for my range of chocolate products using 100 per cent Fijian cacao and this will help grow our business back home by employing more Fijians.
“We also gained valuable production and industrial knowledge from other industry players who will help us to grow the chocolate and cacao industry in Fiji.”
Source: Fijian Consulate General and Trade Commission to Australia and New Zealand